![]() ![]() We pass the name of the current page into s.eVar32. which download did visitors do before or after this one) and to s.eVar31 for use with the events we send (your marketer will be able to run a “top downloaded files” and a “top downloaded white papers” report). In the next line, we assign the name of the download to s.prop31 for pathing (this will allow your friendly marketer to see a “download path” report, i.e. We would use “event21” as “Download” and set it on every download, and we would use “event22” as “White Paper Download” and only set it when visitors download a white paper. That is not strictly necessary if the page is tagged and an “s object” has already been created on page load. S.tl(this,"d","Link Tracking White Paper") įirst we create a local copy of the “s object” which is used for tracking. S.linkTrackVars="events,prop31,eVar31,eVar32,eVar33" S.prop31=s.eVar31="Link Tracking White Paper" Var s=s_gi(YOUR_RSID) // replace this with yours! All of this can be expressed in Javascript in a small snippet of code: We also have a site heavy on information, so we want to know how many downloads visitors usually do and maybe even in which order. We would ideally like to track a couple of things about this download: a) that it has been clicked, b) its name (“Link Tracking White Paper”), c) its theme (web analytics), d) the origin of the download. Let’s look at a download link that looks like this: Link Tracking White Paper That method is called s.tl() (for track link). Most actions on the site are not Page Views, though, and you can therefore use a different method to send data that does not register as a Page View. Sending data via s.t() will automatically register a Page View. You might remember how we said data is sent to the Adobe servers using the s.t() method. You might want to track other links and “things that happen on pages”.īoth reasons lead to one solution: add custom Javascript code to the links and/or actions that you want to track.You might want to include extra data with the tracking of these links. ![]() Your marketer can find reports about those in the reports under Site Content > Links.īuilt-in File Downloads ReportFor a lot of people, this works, but there are two reasons why you can and should go further: Out of the box, if the configuration in the s_code.js file is right, Adobe Analytics will track downloads and exit links. Popular examples: share buttons or likes. ![]() Tracking “things that happen on pages”.Today, we will look at tracking “the other things” - links, clicks or any other events or interactions that are not a page load. We have also discussed how to go further. We have introduced the principles behind basic tracking of a web page. ![]()
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